Council Post: What The Zero-Click Era Reveals About The Data You Missed

Todd Fisher is the co-founder and CEO of CTM (formerly CallTrackingMetrics).

getty

​Which of your marketing efforts actually brought in customers? The answer dictates how you plan and budget moving forward. Executives have trusted that their teams could answer this question with relative accuracy because the digital tools tracking customer behavior seemed to show the whole path from first impression to final sale. This is no longer the case.

Lords of the End Times is 'not the end' for Total War: Warhammer: 'You can't get rid of us that easily'

Bhashiva in Total War: Warhammer
(Image credit: Creative Assembly)
Richard Aldridge

"It's not the end. You can't get rid of us that easily. Warhammer has loads of larger than life characters that we'd still like to do. We've still got the odd crazy unit out there, and as you mentioned, there are some factions and races [Ind and Khuresh] in the world that we'll maybe get an opportunity to do, maybe we won't. But there's certainly more there."

Total War: Warhammer's biggest ever campaign is now $9, but what do actually you get for that?

Total War: Warhammer - Nagash
(Image credit: Creative Assembly)

Back when the Lords of the End Times expansion was revealed, Creative Assembly also announced that anyone who buys a single lord in the new DLC (costing $9 on their individual store pages) when it releases on September 24 will unlock Immortal Empires, Total War: Warhammer's trilogy-spanning grand campaign which comprises all content from the past 10 years of development.

Waiter, there's some Path of Exile in my Total War: Warhammer 3 DLC

Nagash, the Great Necromancer, stands in front of a pyramid
(Image credit: Sega)
PC Gamer headshot - Jody MacGregor

The Undead Legions don't have a tech tree. Instead, Nagash—the first and most powerful necromancer with the biggest hat and a goatee made of bones—has a personal web of enhancements called the Black Pyramid. When I saw this in the preview build I sent a screenshot to my coworkers who also had access to the preview and said, "This looks like Path of Exile."

How much is UK supporting Saudi Arabia in its war with Iran-backed Houthis?

The United Kingdom will provide Saudi Arabia with military support in its escalating war against Yemen’s Iran-backed Houthi group, the British government said this week.

The UK agreed to provide air-to-air refuelling of Saudi fighter jets that are conducting missions after the kingdom requested air-defence support, UK Prime Minister Andy Burnham said on Monday.

Sony PlayStation Patent Would Solve Problems With AI Vibe-Coded Patches

Anyone who's had a console knows that, on a long-enough timeline, they will have some kind of technical bug that you need to troubleshoot. Sony is trying to get around that reality with an AI tech support agent.

I thought, 'What's more valuable than the family dog?' That question became a company with nearly $100M in sales.

I thought, 'What's more valuable than the family dog?' That question became a company with nearly $100M in sales.

As told to

Kelly Burch

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McDonald's is turning to protein and beverages as it puts billions toward improving its restaurants

McDonald's is turning to protein and beverages as it puts billions toward improving its restaurants

By

Alex Bitter

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Large yellow McDonald's golden arches sign stands in front of a McDonald's restaurant and parking lot.

After Years Of Rescuing Vintage Trucks, Minnesota Man Is Auctioning His Collection Of Over 400 Vehicles - Jalopnik

If it's not Hot Wheels or Matchbox cars, Tonka trucks are the next gateway drug to a car enthusiast's future real-car collecting habits. Minnesotan Tim Wertish turned his love of acquiring Tonka Trucks into a full-blown hunt to save vintage trucks. Now, those trucks, upwards of 400 of them with various cars, parts and other accessories are going up for auction this month.

I spent 2 nights at an all-inclusive resort. My biggest regret was going alone.

I spent 2 nights at an all-inclusive resort. My biggest regret was going alone.

By

Joey Hadden

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Person wearing glasses sits in a wooden rocking chair on a covered porch with green railing at Mohonk Mountain House