Key Takeaways

• Content marketing is how you turn attention into trust, and trust into business outcomes. Every section of this guide covers a piece of that pipeline. 
• The majority of top-performing B2B marketers credit audience understanding as their top success factor. Define who you’re reaching and what problem they’re solving before producing anything. 
• One well-researched piece outperforms 10 thin ones. Cornerstone content keeps earning attention for years. 
• A blog post that performs can fuel a video or social carousel. Repurposing extends reach without doubling the work. 
• Use AI for research and outlining. Protect original perspective and first-hand experience as the work only you can do. 

Many people feel like AI means the end of content marketing as we know it.  

Daniel Oropeza

Daniel Oropeza

Shopping Editor

Experience

Daniel is Lifehacker's Shopping Editor covering tech deals and reviewing TVs, headphones, speakers, and projectors. He earned his master’s in journalism from Columbia University and has reported for the Miami Herald. He lives in Atlanta.

Signage at the Situation Room by Polymarket pop-up bar in Washington, DC, US, on Friday, March 20, 2026.

Graeme Sloan | Bloomberg | Getty Images

The Commodity Futures Trading Commission has an ongoing, extensive investigation into prediction market platform Polymarket, according to a person familiar with the inquiry. 

Stephen Johnson

Stephen Johnson

Senior Staff Writer

Experience

Stephen Johnson is a senior staff writer at Lifehacker covering pop culture and technology, including the columns “The Out-of-Touch Adults’ Guide to Kid Culture” and “What People Are Getting Wrong This Week.”

Stephen Johnson

Stephen Johnson

Senior Staff Writer

Experience

Stephen Johnson is a senior staff writer at Lifehacker covering pop culture and technology, including the columns “The Out-of-Touch Adults’ Guide to Kid Culture” and “What People Are Getting Wrong This Week.”

Toyota, Slate

I'm an avid rock climber, a general outdoors enthusiast, and a maker — in essence, the exact flavor of pervert that the new Slate truck is built for. So, with pricing coming out this week, there's a part of me that's genuinely tempted to throw some money down and reserve a spot (the same part of me that's confident I'll win the lottery by the time deliveries start). But, in the imaginary fantasy world where I actually have $25,000 to drop on a car, there's a strong competitor to the Slate: The 1998 Toyota Land Cruiser.

Tesla created the EV template that legacy automakers have spent years trying to imitate, with results ranging from genuinely impressive to painfully derivative. When the Model Y became a global bestseller, it helped make electric vehicles mainstream and desirable. Meanwhile, Toyota was watching the EV revolution from the sidelines until it was forced to get in the game. Its first mass-produced attempt was the clumsily named bZ4X, which was codeveloped with Subaru and felt like what happens when two inexperienced lab partners try an experiment by copying someone else's work.

Jeff Somers

Jeff Somers

Freelance Writer

Experience

Jeff Somers is a freelancer who has been writing about writing, books, personal finance, and home maintenance since 2012.

Jeff has published nine novels and more than 70 short stories; his story Ringing the Changes was selected for inclusion in The Best American Mystery Stories 2006. In 2018, Jeff published the book Writing Without Rules: How to Write & Sell a Novel Without Guidelines, Experts, or (Occasionally) Pants. He holds a bachelor’s degree in English and previously worked in medical publishing as a production editor.

A new peer reviewed study from researchers at The University of Toledo and the University of Missouri has found that goldfish can have major impacts on freshwater ecosystems when they are released or escape into the wild.