Here's What the Future Ford Ranchero Could Look Like. Is It a $30K Electric Truck Worth Waiting For?

What It Is

Ford is betting big that its upcoming "Universal Electric Vehicle" platform and production process will do for electric vehicles what the Model T did for automobiles—essentially make them more affordable to more people. And the first of several variants to spawn from Ford's Universal EV platform will be a currently nameless electric truck that will start at around $30,000 and enter production sometime in 2027. While Ford has remained mum on what its upcoming pickup will be called, the company's affinity for reviving recognizable nameplates (see the F-150 Lightning and Maverick) and a relatively recent trademark filing lead us to believe it'll be called "Ranchero."

Meta Now Lets Anyone Generate AI Images With Your Instagram Posts, but You Can Stop It

Khamosh Pathak

Khamosh Pathak

Freelance Writer

Experience

Khamosh Pathak is a freelance tech journalist with over 13 years of experience writing online.

An accounting graduate, he turned his interest in writing and technology into a career. He holds a specialization in user experience design from ISDI Parsons in Mumbai, where he sought to deepen his understanding of UX, consumer devices, and interplay between software and technology.

Everyone In AI Sells ‘Context’ Now — But It Means Different Things

SPAIN-TELECOM-INTERNET-AI-ECONOMY-MWC

AI models without strong business context risk costly errors, but vendor approaches to “context” vary. Whichever approach enterprises ultimately choose, they must take ownership of their data’s definition layer.

Become King Dracula's personal vamp-assassin in Vampirium: 1997, an immersive sim Bithell Games are launching into Steam early access soon

Drac attack

A chat with a vampire in Vampirium: 1997.
Image credit: Bithell Games

Remember the 90s? Oasis were unavoidable, Tony Blair stalked the halls of power, and Dracula sat on the English throne. Wait, what was that last one? Turns out I'm thinking of Vampirium: 1997, a fanged immersive sim Tron: Catalyst and John Wick Hex devs Bithell Games are launching into Steam early access soon.