Microsoft Expected Game Pass Would Have 77 Million Subscribers by Now but It Reportedly Only Has 30 Million, as Xbox Boss Admits the Strategy Has Failed

Wesley Yin-Poole Avatar

Updated

: Jul 7, 2026 9:03pm UTC

Xbox CEO Asha Sharma has admitted Game Pass has failed to grow as Microsoft had expected, with reports indicating it is tens of millions of subscribers short of previous targets.

Xbox layoffs mean that Elder Scrolls Online's roadmap is "shifting" just two days before Season One's release... the plan put in place for the MMO after the last round of cuts

Back to the drawing board

The Thieves Guild in Elder Scrolls Online Season One
Image credit: Xbox Game Studios / Zenimax Online Studios

Yesterday brought the news that Microsoft were cutting 1600 staff, spinning out four studios, and finding a further 1600 jobs to cut in the year to come. Xbox CEO Asha Sharma said in an email to staff that she was "making reductions" and "shifting investment to focus on higher priority projects".Today, we're starting to learn what those cuts mean for the teams that Xbox retained, and the projects they were working on. The most public and immediate of these is Elder Scrolls Online.

Textbooks were wrong: Scientists reveal how human hair really grows

For decades, biology textbooks have taught that human hair grows because cells at the base of the follicle divide and push the hair shaft upward. But new research suggests that explanation is incomplete. Scientists have now found evidence that hair growth is driven by a hidden pulling force generated by moving cells inside the follicle.

Sarajevo Film Festival Unveils New Award, the Prix Cineplexx, Spotlighting Necessity of Theatrical Releases

The Sarajevo Film Festival has introduced a new award: the Prix Cineplexx, given to the best feature in the Open Air Premiere program and chosen by audience members.

Established in partnership with Cineplexx — the leading cinema chain in Southeast Europe — the award has been created to “further strengthen the link between festival recognition and a film’s theatrical life,” underscoring a shared commitment to put movies in theaters.

Why The NHRA No Longer Bans Challenger Demons, But Can Still Ban Demon 170s - Jalopnik

Side view of a Dodge Demon 170 with mountains in the background

JoshBryan/Shutterstock

You might remember that Dodge leaned heavily on the "banned by NHRA" marketing when it launched the 2018 Challenger Demon. Though its quarter-mile elapsed time (ET) of 9.65 seconds at 140 mph was NHRA certified, the association at the time had certain safety requirements (roll cage, window nets, and the like) for cars that ran 9.99 seconds or quicker and/or exceeded 135 mph, equipment which a Demon — at least in its stock form — did not meet. It was entirely possible to make the car NHRA-compliant through modifications. 

Quantum sensor breakthrough could reveal dark matter and ancient gravitational waves

A prototype quantum sensor developed by researchers at Imperial College London has provided the first real-world demonstration that a crucial concept behind future quantum detectors can work outside of idealized laboratory assumptions.

Nintendo Confirms Switch 1 Global Availability After Announcing European Withdrawal

Tom Phillips Avatar

Updated

: Jul 7, 2026 4:30pm UTC

Nintendo has confirmed its plans to continue selling Switch 1, after yesterday announcing that sales would be suspended in Europe.

Google On Using Markdown For AI SEO

Google's John Mueller offers opinion on the trend of mirroring HTML pages with markdown versions for AI SEO.

Google On Using Markdown For AI SEO

Google’s John Mueller responded to a post on Bluesky that lamented all the effort being wasted on AI agent accessibility instead of focusing on the more productive activity of making sites accessible for humans.

GPs to offer two new tests to help spot endometriosis

Ami Robertson sits in a Pilates studio. She is holding a dog on her lap and is smiling at the camera. She has long blonde hair.Image source, Ami Robertson

I left my job as a software engineer to be a baker. I joke that I threw my master's down the drain, but my choice has paid off.

I left my job as a software engineer to be a baker. I joke that I threw my master's down the drain, but my choice has paid off.

As told to

Tess Martinelli