• Pabst Brewing, the makers of Blue Ribbon, launched a light-beer brand last year.
• Pabst previously sponsored DIY YouTube channel BigTime for a budget drag racer and is now tapping it to overhaul a 1969 Kenworth semi truck.
• After checking the fine print, a brown Pontiac Trans-Am is not included.

Unofficial beer of late-night wrenching sessions, underground rock ‘n' roll shows, and maybe even just celebrating getting the lawnmowing done, Pabst Blue Ribbon has well over a century of heritage. Possibly it tasted even better back in 1890, when you had to mow said lawn with a scythe.

The brewery behind Blue Ribbon launched a lighter version last year, predictably called Pabst Light, a little easier on the calories and still ideal for quenching thirst when you've got a little grease under your fingernails. Part of that rollout included a partnership with DIY garage builders, BigTime, which included sponsoring a 1984 Monte Carlo build for a head-to-head drag-racing competition.

This time around, Pabst Light is going for the classic sweepstakes giveaway, but with a bit of a twist. Instead of a bass boat or tickets to a Megadeth concert, it's giving away a truck. No, not a Ram. A full-on Kenworth tractor-trailer.

Normally, when you get beer and Kenworth semi trucks mixing, you're going to also need a Pontiac Trans-Am, a cowboy hat, and a moustache. In this case, all you'll need is to enter to win, and maybe follow along on BigTime's YouTube channel, where they'll be documenting the overhaul of this big rig.

Kenworth's only slightly younger than Pabst, born in Washington state during the timber boom of the early 20th century, and building its 50,000th machine by the time this 1969 925 rolled off the assembly line. You could bring home enough cans of beer with this rig to fill an above-ground swimming pool full of lager.

Is it ridiculous for a light-beer brand to be giving away heavy machinery? Who cares?
Sign us up for CB-radio-slang lessons and letting kids pull the cord for the air horn.

Obviously, don't let your enjoyment of an ice-cold Pabst Light overlap with any operation of a vehicle of any kind, be it Kenworth or Kia. But name a better vehicle for making that beer run to the grocery store to stock up for the weekend.

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Brendan McAleer is a freelance writer and photographer based in North Vancouver, B.C., Canada. He grew up splitting his knuckles on British automobiles, came of age in the golden era of Japanese sport-compact performance, and began writing about cars and people in 2008. His particular interest is the intersection between humanity and machinery, whether it is the racing career of Walter Cronkite or Japanese animator Hayao Miyazaki's half-century obsession with the Citroën 2CV. He has taught both of his young daughters how to shift a manual transmission and is grateful for the excuse they provide to be perpetually buying Hot Wheels.